Episode #136 - Greg Hall of Goose Island and Virtue Cider
Greg Hall, the brewmaster and beverage visionary behind Goose Island’s meteoric rise, has long been a pioneer in the craft beer world. As the son of founder John Hall, Greg’s boundless creativity and willingness to experiment with unconventional styles helped establish Goose Island as a trailblazer in the golden age of craft brewing. After the brewery’s acquisition by Anheuser-Busch, Greg found a new passion—hard cider. A formative trip to England opened his eyes to what the U.S. was missing, inspiring him to launch Virtue Cider. In this episode, he shares how he got into brewing, the rollercoaster trajectory of Virtue, his predictions for the future of the beverage industry, and much more.
